August 1, 2014DETAR+PLUS

2nd annual ATM & Mobile Innovation Summit to explore convergence of Bitcoin, ATMs, mobile payments

At the Sept. 10-12 event in D.C., speakers from across the payments ecosystem will discuss the future of the industry.

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Liberty Teller deploys third Bitcoin kiosk in Boston area

Liberty Teller, which late last year launched the first Bitcoin vending machine in the U.S., is …
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Deal grants T-Mobile customers fee-free access to Allpoint ATMs

Through an agreement with the Allpoint Network, T-Mobile customers who use their carrier's Mobile …
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Contactless Payment Solution by Cellum and Cardnet Chosen for Leading European Festival Series

Festipay to become the official payment solution of Sziget, one of Europe’s largest music and cultural festival organizers

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txtNation Launches ‘Single-Click’ Mobile Billing in Ireland

In response to the growing use of mobile internet in Ireland, txtNation has launched its optimum mobile billing solution for the mobile web, ‘Single-Click’ payments. The new service enables customers to pay with one click, being charged to their phone bill or pre-paid credit.

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Liberty Teller deploys third Bitcoin kiosk in Boston area

Liberty Teller, which late last year launched the first Bitcoin vending machine in the U.S., is …
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Robocoin ramps up shipping, promises big news on May 1

In fewer than six months, Robocoin has shipped 35 Bitcoin ATMs to destinations around the world, …
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2nd annual ATM & Mobile Innovation Summit to explore convergence of Bitcoin, ATMs, mobile payments

At the Sept. 10-12 event in D.C., speakers from across the payments ecosystem will discuss the future of the industry.

Read More

Qatar mobile operator joins GSMA’s initiative

Ooredoo, a mobile operator in Qatar, today announced it has committed to the GSMA's Mobile Money …
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Deal grants T-Mobile customers fee-free access to Allpoint ATMs

Through an agreement with the Allpoint Network, T-Mobile customers who use their carrier's Mobile …
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Vietnamese MNO to enable carrier billing through mopay partnership

Viettel Telecom, a mobile network operator in Vietnam, and mopay have signed a strategic carrier …
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Want to connect with customers? Think mobile first. [infographic]

Most Americans now own a smartphone and are using them to shop and eat out.
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Infographic: Think Mobile First

To say that mobile is having an impact on the retail and restaurant industries is a weapons-grade understatement. 

The disruption is already in full swing, and that's why our executive summit this year is all about mobile and what it is going to mean for the retail and restaurant industries. As this infographic spells out, most Americans now own a smartphone, with a higher-than-average chunk of them in the critical 18-to-29 demographic. 

The agenda for this year's summit takes specific aim at the worries and opportunities that are on the minds of retailers and restaurateurs. How do I go about making mobile work with my existing technology? What do I do with all this data we're collecting? What is the impact of mobile on loyalty? What about the legitimately frightening issues surrounding security and privacy?

This infographic shows exactly why retailers and restaurateurs need to implement a mobile strategy.

Read More

Google might add Wallet to Glass wearable

Google will reportedly add Google Wallet to its wearable technology Google Glass, according to a …
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Deutsche Telekom’s new digital wallet to feature G&D NFC SIM card

Giesecke & Devrient today announced it is providing the key security component for Deutsche …
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Amazon’s potential mobile payments plans start with good brand standing

The online retail leader has a chance to make an immediate impact with an mPOS product.

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txtNation Launches ‘Single-Click’ Mobile Billing in Ireland

In response to the growing use of mobile internet in Ireland, txtNation has launched its optimum mobile billing solution for the mobile web, ‘Single-Click’ payments. The new service enables customers to pay with one click, being charged to their phone bill or pre-paid credit.

Read More

Out of Africa: Why NFC will fail and simplicity will be the winner

Despite the much publicized consumerization of IT and the growing domination of mobile in the …
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Prepaid data SIM card kiosk arrives at Osaka airport

Osaka's Kansai International Airport has become the first Japanese airport to introduce a prepaid …
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Another week, another Apple mobile payments rumor

Apple reportedly is interviewing candidates for two new positions that would focus on building a …
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New York transit agency adds mobile ticketing to commuter lines

Masabi, a mobile ticketing and payments developer for transit, today announced that New York's …
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Infographic: Think Mobile First

To say that mobile is having an impact on the retail and restaurant industries is a weapons-grade understatement. 

The disruption is already in full swing, and that's why our executive summit this year is all about mobile and what it is going to mean for the retail and restaurant industries. As this infographic spells out, most Americans now own a smartphone, with a higher-than-average chunk of them in the critical 18-to-29 demographic. 

The agenda for this year's summit takes specific aim at the worries and opportunities that are on the minds of retailers and restaurateurs. How do I go about making mobile work with my existing technology? What do I do with all this data we're collecting? What is the impact of mobile on loyalty? What about the legitimately frightening issues surrounding security and privacy?

This infographic shows exactly why retailers and restaurateurs need to implement a mobile strategy.

Read More

QikServe, PayPal to enable mobile food ordering and payments at UK establishments

Mobile technology company QikServe earlier this week announced a collaboration with PayPal that …
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Duane Reade tests iBeacon at 10 NYC stores

Duane Reade, the largest drugstore chain in New York City, has released the first update to its app …
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Shoppers wary of location-based mobile apps

Most consumers do not like the idea of mobile applications that track location and send push …
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Kofax develops mobile app to check gift card balances

Kofax Limited Monday announced a new mobile app for gift card balance inquiries based on the Kofax …
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North American Bancard deploying Moki’s processing platform

Moki, a mobile app security and operations company, today announced it has partnered with North …
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Moki Manager

Remotely manage you mobile apps, devices and tablet kiosks with Manager from Moki.

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Paym debuts, but will security concerns derail its full potential?

Almost 400K register for service as U.K. consumers get another m-payment option.

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Deal grants T-Mobile customers fee-free access to Allpoint ATMs

Through an agreement with the Allpoint Network, T-Mobile customers who use their carrier's Mobile …
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Strategies for developing innovative and successful mobile payment apps

The pressure is on financial instutions to develop products their customers want.

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Duane Reade tests iBeacon at 10 NYC stores

Duane Reade, the largest drugstore chain in New York City, has released the first update to its app …
Read More

Marketing your mobile POS solution

Engage customers and consumers for success to reach high adoption and use rates

Read More

Virgin Atlantic tests iBeacons in London

Virgin Atlantic is testing an iBeacon at London's Heathrow Airport as part of an effort to give …
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Chase adds dashboard for its mobile checkout

Chase Paymentech, a global merchant acquirer, payment processor and subsidiary of JPMorgan Chase &…
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MyCheck collaborates with PayPal to expand pay-at-the-table service

MyCheck, a checkout app for restaurants, has collaborated with PayPal to enable consumers to pay at …
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Survey says college students are wary of mobile payments

An April poll of 2,503 college students around the country revealed that 42 percent would "probably …
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Barclays’ Pingit integrated into Capita’s software offerings

Capita, a business processing outsource company, has integrated Barclays' mobile-payment service …
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Deutsche Telekom’s new digital wallet to feature G&D NFC SIM card

Giesecke & Devrient today announced it is providing the key security component for Deutsche …
Read More

Rogers’ customers can add virtual gift cards to mobile wallet

Blackhawk Network's Canadian subsidiary Thursday announced it has launched its digital platform in …
Read More

Paym debuts, but will security concerns derail its full potential?

Almost 400K register for service as U.K. consumers get another m-payment option.

Read More

Barclays’ Pingit integrated into Capita’s software offerings

Capita, a business processing outsource company, has integrated Barclays' mobile-payment service …
Read More

MyCheck collaborates with PayPal to expand pay-at-the-table service

MyCheck, a checkout app for restaurants, has collaborated with PayPal to enable consumers to pay at …
Read More

Chase adds dashboard for its mobile checkout

Chase Paymentech, a global merchant acquirer, payment processor and subsidiary of JPMorgan Chase &…
Read More

Marketing your mobile POS solution

Engage customers and consumers for success to reach high adoption and use rates

Read More

Ireland mPOS provider closes shop

SumUp, an Ireland-based mobile payments technology company with offices in Britain and Germany, …
Read More

2nd annual ATM & Mobile Innovation Summit to explore convergence of Bitcoin, ATMs, mobile payments

At the Sept. 10-12 event in D.C., speakers from across the payments ecosystem will discuss the future of the industry.

Read More

Want to connect with customers? Think mobile first. [infographic]

Most Americans now own a smartphone and are using them to shop and eat out.
Read More

Infographic: Think Mobile First

To say that mobile is having an impact on the retail and restaurant industries is a weapons-grade understatement. 

The disruption is already in full swing, and that's why our executive summit this year is all about mobile and what it is going to mean for the retail and restaurant industries. As this infographic spells out, most Americans now own a smartphone, with a higher-than-average chunk of them in the critical 18-to-29 demographic. 

The agenda for this year's summit takes specific aim at the worries and opportunities that are on the minds of retailers and restaurateurs. How do I go about making mobile work with my existing technology? What do I do with all this data we're collecting? What is the impact of mobile on loyalty? What about the legitimately frightening issues surrounding security and privacy?

This infographic shows exactly why retailers and restaurateurs need to implement a mobile strategy.

Read More

Domino’s jumps into mobile payments space with Google Wallet

Domino's Pizza announced today it is integrating Google Wallet with its Android ordering app. …
Read More

Rogers’ customers can add virtual gift cards to mobile wallet

Blackhawk Network's Canadian subsidiary Thursday announced it has launched its digital platform in …
Read More

Want to connect with customers? Think mobile first. [infographic]

Most Americans now own a smartphone and are using them to shop and eat out.
Read More

Infographic: Think Mobile First

To say that mobile is having an impact on the retail and restaurant industries is a weapons-grade understatement. 

The disruption is already in full swing, and that's why our executive summit this year is all about mobile and what it is going to mean for the retail and restaurant industries. As this infographic spells out, most Americans now own a smartphone, with a higher-than-average chunk of them in the critical 18-to-29 demographic. 

The agenda for this year's summit takes specific aim at the worries and opportunities that are on the minds of retailers and restaurateurs. How do I go about making mobile work with my existing technology? What do I do with all this data we're collecting? What is the impact of mobile on loyalty? What about the legitimately frightening issues surrounding security and privacy?

This infographic shows exactly why retailers and restaurateurs need to implement a mobile strategy.

Read More

Deutsche Telekom’s new digital wallet to feature G&D NFC SIM card

Giesecke & Devrient today announced it is providing the key security component for Deutsche …
Read More

North American Bancard deploying Moki’s processing platform

Moki, a mobile app security and operations company, today announced it has partnered with North …
Read More

2nd annual ATM & Mobile Innovation Summit to explore convergence of Bitcoin, ATMs, mobile payments

At the Sept. 10-12 event in D.C., speakers from across the payments ecosystem will discuss the future of the industry.

Read More

Out of Africa: Why NFC will fail and simplicity will be the winner

Despite the much publicized consumerization of IT and the growing domination of mobile in the …
Read More

Infobip launches first ever end-to-end enterprise messageing solution in South Africa

Infobip, a global provider of mobile messaging and payments, announced today that it has launched the first ever end-to-end business messaging solution in South Africa. This makes Infobip the only provider to enable companies - banks, brands, OTTs, social networks, aggregators and others - a direct SMS messaging communication with their end-users, with no intermediary system at any point in the interaction chain.

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Amazon intro hashtag purchases on Twitter

Amazon and Twitter on Monday launched an initiative that lets consumers add items to their Amazon …
Read More

Amazon intros hashtag purchases on Twitter

Amazon and Twitter on Monday launched an initiative that lets consumers add items to their Amazon …
Read More

Infographic: Think Mobile First

To say that mobile is having an impact on the retail and restaurant industries is a weapons-grade understatement. 

The disruption is already in full swing, and that's why our executive summit this year is all about mobile and what it is going to mean for the retail and restaurant industries. As this infographic spells out, most Americans now own a smartphone, with a higher-than-average chunk of them in the critical 18-to-29 demographic. 

The agenda for this year's summit takes specific aim at the worries and opportunities that are on the minds of retailers and restaurateurs. How do I go about making mobile work with my existing technology? What do I do with all this data we're collecting? What is the impact of mobile on loyalty? What about the legitimately frightening issues surrounding security and privacy?

This infographic shows exactly why retailers and restaurateurs need to implement a mobile strategy.

Read More

Moki Manager

Remotely manage you mobile apps, devices and tablet kiosks with Manager from Moki.

Read More

Moki Launcher

Create a custom, locked-down experience on your tablet kiosks using Launcher from Moki.

Read More

Five Pain Points of Supporting Your Mobile App [Infographic]

Building an app is good, now try supporting it. Do you have the right tools to properly support your line-of-business app? With Moki, your support and development teams are finally able to solve these five pain points and succeed in the App Era.

Read More

Google might add Wallet to Glass wearable

Google will reportedly add Google Wallet to its wearable technology Google Glass, according to a …
Read More

Deal grants T-Mobile customers fee-free access to Allpoint ATMs

Through an agreement with the Allpoint Network, T-Mobile customers who use their carrier's Mobile …
Read More

NFC Forum publishes new specifications

The NFC Forum today announced the public availability of new versions of nine technical …
Read More

Mobile commerce: How to target customers and beat the competition

Since 2010, mobile’s share of ecommerce traffic has grown from 3.5% to 36.9% with mobile revenue rising from $2bn to $42bn.

Knowing where, and how, to get customers to embrace this growth will separate your online store from the rest of the pack.

As an online retailer, you know it would be foolish to ignore mobile, but knowing where to start can be tricky.

Should your online store’s mobile presence be the focus of your strategy or an added bonus? Through what channels should you try and reach out to customers on the move?

In the end, the real question may be: are there any definitive answers?

question.gif

Well, I have scrutinized the current mobile landscape and prepared a State of the Mobile Union in hopes of answering those questions.

State of the Mobile Union

Four score and seven years ago, no one had a smartphone. Now, two-thirds (and growing) of US adults have a smartphone and almost half have a tablet, so mobile seems like the inevitable medium for ecommerce.

It’s convenience meets convenience; the ultimate opportunity for providing value.

Mobile may not be an unstoppable force of consumerism

Listen; I'm not swapping out our iPhones for Razrs or cancelling our data packages. Just looking at the numbers, mobile is still not the most popular means for consumers to purchase goods.

Mobile accounts for 36.9% of all ecommerce traffic, yet only 18.2% of revenue. Smartphones cause most of this discrepancy, as 24.5% of ecommerce traffic arrives via smartphone, but only 8.6% of revenue follows.

What in particular causes this gap?


webrooming.png

'Webrooming' would be the obvious answer for pitiful conversion rates; and that’s part of the problem. There is clearly a different context when a customer logs on through a phone.

Whether sitting on the subway or standing in line, shoppers often browse on mobile devices just to pass the time, never intending to make a purchase. Consider it window shopping or customers ‘just looking around.’

The other wedge splitting the gap between mobile traffic and revenue is the smartphone's average order value (AOV). Lagging well behind the desktop and tablet AOV, the smartphone's AOV is again a product of the shopper’s context.

Committing more than a grand on a new TV is an investment that seems trivialized when done on such a small screen, so people save those purchases for their computer at home.

The flip-side though, is that shoppers don’t mind reordering weekly staples with a few taps on an app. So keep in mind your store's average price tag when thinking of how to structure your mobile strategy. 

average_order_value_by_device.png 

Speaking of your mobile strategy, the best way to start growing one is to...

Build Trust With Your Customers 

Did you know 76% of shoppers have only ever purchased goods on a desktop? If you want to stand a chance at getting customers to buy from mobile, having them make a purchase on their desktop is the best, if not only, place to start.

After making a desktop purchase or two, shoppers subscribed to the email list then may not hesitate to make that next purchase on the go.

Or better yet, you could pitch frequent customers the idea of downloading your app, as the convenience should appeal to them. In the end though, you likely won’t be able to have shoppers embrace your mobile strategy if you haven't previously developed rapport with them. 

This makes sense when looking at the success of email marketing campaigns too. Customers who don’t immediately unsubscribe from email lists after making a purchase are likely very trusting of the company, and only then more likely to make a purchase from mobile.

email_marketing.png

But mobile is growing, if you know where to look

While mobile commerce still lags behind the desktop, it is gaining ground - and fast - through certain marketing channels.

Nearly 60% of all smartphone commerce revenue derives from direct search or email marketing; this includes a company specific app. Meanwhile organic search only produces 16% of smartphone revenue.

What does this say? That as we supposed earlier, customers aren’t browsing around aimlessly on their phones; instead, they are deliberately responding to an email reminding them of a routine purchase or skimming through an app while riding the metro.

Looking for little spots that may provide a better return on investment can work with your mobile strategy as well. For instance, mobile’s share of purchases increases on weekends in relation to desktop's share.

Think all those parents are analyzing league statistics at their kids’ soccer games? Possibly the overzealous ones. But more likely, parents are multitasking by running a few shopping errands digitally while they support the team.

mobileemail.png 

The disparity between time spent on any one page, depending on device, further supports the idea of smartphone shoppers' browsing preferences. While the average desktop browsing time was 3:39 minutes per page, that time drops to 2:13 minutes per page on smartphones. Mobile = quick + clean.

Since 2010, mobile’s share of ecommerce traffic has grown from 3.5% to 36.9% with mobile revenue rising from $2 billion to $42 billion during that timeframe. Expect these numbers to grow more, but knowing where, and how, to get customers to embrace this growth will separate your online store from the rest of the pack.

Know of any other ways to improve mobile performance? Let us know in the comments.

Nine intriguing internet marketing statistics we’ve seen this week

Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.

This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.

For more of the same download Econsultancy's Internet Statistics Compendium...

Fixed in a day

We're all talking about wearables

  • New data published by Brandwatch shows that social media conversations around wearables have increased 190% from Q1 2013 (973,300 mentions) to Q1 2014 (2,816,814 mentions).
  • Wearables still seem to be struggling to find a real purchase outside of the US – the US market accounts for over half (70%) of the conversation about the technology, followed by the UK (7%), Canada (3%), Australia (2%) and India (2%).
  • Google Glass, Fitbit and Pebble emerged as the top three products mentioned by volume in the US, while in the UK the rankings stood as Fitbit, Nike Fuelband and Google Glass.
  • For a look at some smart products that are destined for failure, read Ben Davis' post on whether the Internet Of Thing has jumped the shark.

App users more valuable than mobile web users

  • App users are more engaged and more valuable than mobile web users, according to new data from Poq Studio.
  • Not only did app users look at more pages per session than mobile web users in Q1 and Q2, but the conversion rate and average order value was also higher from apps.

Average conversion rate from 1m sessions from January to June 2014

  • However the mobile web still accounted for more than two-thirds of revenue from m-commerce (76% in Q1 and 69% in Q2) as it generated a higher number of visits.
  • The data comes from 17 of Poq Studio's clients in Q1 and Q2 2014.

Facebook is still king for social logins

  • Data from Gigya shows that Facebook is by far the most popular social login on third-party sites, with Google+ coming second.
  • In North America Facebook accounts for just over half (53%) of social logins compared to 29% for Google+ and 12% for Yahoo, but Facebook's share rises to 62% in Europe and 82% in both South/Central America and the Middle East.

Twitter reports revenue of $312m in Q2

  • Twitter published its Q2 financial report this week, including revenue of $312m and earnings of $0.02 per share. Year-on-year revenue was up 124%.
  • 81% of Twitter's ad revenue came from mobile advertising.
  • The network's user base continued to grow, with 271m monthly active users in Q2 compared to 255m in Q1.

Giffgaff's payout

  • Mobile phone network giffgaff has paid out £1.7m to its customers so far this year as part of its online incentive scheme.
  • The company rewards its customer with points if they help answer questions in the giffgaff community forums or recommend the network to friends and family.
  • One individual earned just over £10,000 as part of the scheme.

Android continues to dominate

  • The latest smartphone sales data from Kantar Worldpanel shows that for the three months to June 2014 Android achieved a 74% share of the European market.
  • Apple came in second with 15.3% while Windows share was 8.8%.
  • Samsung remains the dominant manufacturer of Android handsets with a 44.1% share across the five largest European markets.

Chinese ecommerce sales worth $446bn

  • A new report from iResearch predicts that ecommerce sales in China will rise by more than 45% this year to $446.6bn.
  • The company had previously stated that online sales would increase to $396.4bn, but has increased this figure in part due to information included in Alibaba's IPO documents.

The guide to remarketing

  • And finally, this infographic from SaleCycle highlights the trends in global sales and abandonment across different industries.

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